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Rheia
Product · AI · Identity
founder & product designer
An app that learns to read women's bodies.
RheiaProduct · AI · Identity · November 2024 — April 2025
Rheia aligns work, sport, nutrition and wellbeing with the menstrual cycle. At each phase, the app reads where the body is and offers personalised recommendations — to move with your energy rather than against it.
Rheia is my own project. I designed it end to end: the product vision, the experience and the interface, the brand identity, and AI placed at the heart of the use. From the first user journey to the app you hold in your hand today.
The product
Beyond the app, I designed the brand campaign: a series of posters that unfold the Rheia world — one shared visual signature, one message per image, from the intimate portrait to the large advertising format.
