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La Cancha
Brand identity · Social media
Giving a padel club the allure of a real brand.
La CanchaBranding & identity · April 2025 — January 2026
La Cancha is a padel club in Cholet. A young, sporty, friendly place — one that needed an identity worthy of its atmosphere, recognisable on a court as much as on a screen.
I created the complete identity: the logo, the brand guidelines and the visual world. I then rolled it out across social media — art direction and account management — so the brand lives day to day and stays consistent, post after post.
The logo
The brand, in context
To bring the club to life, I created a poster campaign: crafted images blending padel with lifestyle — the racquet, the coffee, the treat, the friends — all signed La Cancha.
