Groupe Fibat

Groupe FIBAT is a family-owned multi-brand group in western France, spanning home, garden, construction and mobility: Espace Émeraude (garden, power equipment, farm and home supplies — Saint-Léger-sous-Cholet, Clisson, Les Ponts-de-Cé), Tout Faire (building materials for trade professionals, Cholet), Rent a Car (vehicle rental), Norauto (car servicing and equipment) and Wevan (campervan rental).

I run communication strategy and production for all the group's brands, with the specific constraint of multi-branding: each brand has its own guidelines, audience and codes, within one group coherence.

My scope: commercial and event communication (open days, supplier events, clearance sales — social media, loyalty SMS, press, signage) · multi-site social media tailored to each brand and store · B2B sales materials (prospecting flyers, value proposition, conversion paths) · applied visual identity (vehicle covering, signage, large format) · vendor management and coordination · and cross-brand coordination with joint campaigns. The goal: professional, regular, footfall-driving communication — the reactivity of an in-house cell, the rigour of a unified art direction.